How to Get Media Interviews

My mother used to say “Don’t put all of your eggs in one basket.”  What that means in this case is don’t spend all of your time and energy focusing on trying to get on Oprah.  Sure, it’s everyone’s dream to be on her show or any one of the other major national talk shows but until that happens, you need to spread yourself around.   

Expose yourself to the “little fish of the sea.”  By that I mean, don’t rule out your local media no matter how small it might be. Also, there are plenty of internet radio station hosts and podcasters who would love to have you as a guest on their shows.  Because practically everyone has the capability of listening through their computer or an ipod, you still get the opportunity for good exposure.  I, personally, believe that even if only one person has listened to my interview and then turned around and bought my book, then my interview was a success.  Also, you never know who might be listening to help you get your big break.

• Identify the radio and or television shows you would like to be interviewed on. Don't limit yourself to just the stations in your immediate area.  Make sure you cover as much territory as possible.  Remember, radio interviews can be done over the telephone.  

Another thing:  If you know you're going to be on vacation in a particular area on a specific date, contact the stations in that market and let them know you'll be available.  You don't have to tell them you're on vacation---just that you'll be in the area.  And don't be afraid to hype up the fact that the Host is getting a great opportunity to interview you.   

• Don’t forget about newspapers.   Find out if they have a guest columnist slot and see how you can get an article placed there.  Also, write a Letter to the Editor regarding an issue that might be related to your book (or business) and make sure you use your author or business signature at the end.

• Identify opportunities for media coverage.  Know what's going on daily as it relates to your book's subject matter and look for opportunities to offer comments.  Become the expert and let journalists know you are available for interviews as it relates to the "News of the Day."

• Make a positive Nanosecond impression.  There's an old saying:  You have less than a minute to make a lasting impression.  Your impression can be good or bad.  Convey yourself as confident but not arrogant.  Show your three P's:  Personality, Passion and Perseverance.

Beverly Mahone is a veteran journalist who spent 25 years in radio and television news.